Mobile SIG

WCA Mobile SIG presents: Mobile Advertising - Strategies, Platforms and Opportunities

October 25th 2010 @ MobiCASE 2010
Venue: Biltmore Hotel, Santa Clara CA

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Mobile content providers are funded by the service providers, of course, but we are increasingly seeing new applications supported by direct sales and advertising. The billion-dollar market for mobile advertising is currently experiencing a CAGR exceeding 40%, with the result that the competition for place is intense throughout the food chain and those who invest in it. A panel of distinguished mavens discusses the winning and losing strategies that potential competitors would be wise to adopt.

This event is being held in conjunction with the MobiCASE 2010 Conference. Registration is being handled by ICST and the Conference organizers.

Please plan to join us on Monday October 25th at MobiCASE 2010 for what promises to be an interesting and informative panel. Seating at this event is limited! Register now for this exciting event! Please note that Early Registration ends September 25th.

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April 2010 : WCA Mobile SIG
Mobile OS – 2010 and Beyond
-- Moderator: Lars Kamp, Executive, Accenture Growth Strategy Practice
-- David Cao, CEO, ExtendLogic
-- Todd Crick, President & CEO, inCode Telecom
-- Hugh Fletcher, Director of Technology, Verizon Wireless
-- Oliver Gunasekara, Head of N.A. for Global Alliances, Symbian Foundation
-- Asokan Thiyagarajan, Director, Samsung Telecommunications America
Photos & writeup by D.J. Cline

December 2009 : WCA LBS & Mobile SIG
LBS/Mobile Platforms Enabling Great Apps & Services
-- Tony Jebara, CTO, Sense Networks "Lifestyle Segmentation from Mobile Location and Call Data" - Presentation
-- Lars Fjeldsoe-Nielsen, VP of Business Development, Skyhook Wireless "Good Location Matters" - Presentation
-- Leila Modarres, VP of Marketing, DeviceAnywhere "Perfecting LBS Application Development" - Presentation
-- Adam Blum, CEO, Rhomobile "Rapidly Mobilize Your Enterprise Apps to All Smartphones" - Presentation
-- Ellen Schwab, VP of Sales and Business Development, Telespree Communications "Evolution of Wireless Device-based Self-service" - Presentation
-- Tom Owen, VP of Business Development, deCarta "An Integrated Platform for Powering Local Mobile Search and Navigation" - Presentation
-- John Kavulich, Staff Manager Location Products and Services, Qualcomm "Powerful and Precise Location Technology Enhancing the User Experience"
WCA LBS SIG YouTube Channel (Contains video segments of this event)

September 2009 : WCA Mobile SIG
The Application Store Phenomenon (In conjunction with the Silicon Valley - China Wireless Conference 2009)
-- Moderator: Dev Khare, Vice President, Venrock
-- Mark Anderson, CEO, Hiplogic
-- Shanquan Bao, Director of Mobile Terminal & IC, China Mobile Research Institute US
-- Curtis Sasaki, Vice President of Product Management, Research In Motion
-- Dan Turchin, CEO, Aeroprise
-- Charles Yu, Director of Business Development, hiSoft
-- Brian Vogelsang, Director of Product Management, Qualcomm

July 2009 : WCA Mobile SIG
Mobile Display Technologies
-- Moderator: David Witkowski, Vice President, Wireless Communications Alliance
-- Dr. Manish Kothari, Senior Director Business Operations, QUALCOMM
-- Dr. Raj Apte, Senior Engineer, PARC
-- Michael Cai, Chief Technology Officer, Vivante Corp
-- Donald Pitt, Sr. Director of Strategic Tech Group, Samsung

March 2009 : WCA Mobile SIG
Femtocells and their consequences for HSPA and LTE
-- Moderator: Stefan Scheinert, Principal, Scheinert Telecom - presentation
-- Peter Walther, Product Manager, mimoOn
-- Dror Nahumi, Partner, Norwest Venture Partners
-- Behzad Mohebbi, CTO, Nextivity
-- Tom McQuade, VP NA Sales, picoChip
-- Michelle Pampin, Wireless Backhaul Specialist

October 2008 : WCA Mobile SIG
The Mobile Search Summit
-- Moderator: Dev Khare, Vice President, Venrock
-- Lee Ott, Director Mobile Web, Yahoo
-- Josh Siegel, Product Manager Mobile Search, Google
-- Greg Carpenter, CEO, Boopsie
-- Mark Grandcolas, EIR, PARC

November 2007 : Mobile SIG
Analyze This! : The 700 MHz Auctions
-- Quentin Hardy, Silicon Valley Bureau Chief, Forbes
-- Andrew Seybold, Founder & Principal, Andrew Seybold Inc.
-- Mike Thelander, Chief Executive Officer, Signals Research
-- Clint McClellan, Sr. Director of Market Intelligence, QUALCOMM (moderator)

The WCA Mobile SIG serves as a forum for communication, exchange of ideas, and partnership in the mobile eco-system. Given the broad nature of the mobile market, this SIG acts to some extent as an umbrella over the more vertically-integrated SIGs such as LBS but also provides insight and education on spectrum issues, mobile operating systems, use models, and associated issues.

Event Archives
Go to the WCA Archives to review Mobile SIG events and presentations

Mobile SIG Mailing list
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Comments, Questions, Kudos, Complaints
Contact the Mobile SIG Chair