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Tuesday, 21 November 2006, 4:00pm to 6:00pm
WCA General Session
"Wireless Semiconductors - Challenges & Solutions"

-- Dr. Rajeev Krishnamoorthy Ph.D., Founder & CTO, Tzero Technologies
View the TZero Presentation (PDF)
-- Dr. Winston Sun Ph.D., Member of Technical Staff, Atheros Communications
View the Atheros Presentation (PDF)
-- Aditya Agrawal, Sr. Director of Marketing, Beceem Communications
View the Beceem Presentation (PDF)

The market for wireless technology continues to expand, placing ever-increasing demands on the semiconductors which power and enable them. November's event will focus on the interface and interplay between economic goals and technological realities. The go-to-market decision between SiP (System-in-Package) and SoC (System-on-Chip) is based on both economic and technical considerations and depends on many factors such as required volume, target yield, market opportunity, and technical feasibility. Examples of each architecture will be presented and the speakers will describe how they made their initial SiP versus SoC decision, circumvented technological challenges, and will offer their perspectives on how semiconductor technology might evolve in order to meet future market demands.
 About the WCA
WCA founded in 1993, is a Silicon Valley-based, nonprofit corporation dedicated to the mutual benefit of Northern California companies and organizations involved in wireless communication technologies. WCA addresses over 2000 individuals and 350+ companies and organizations. The goals of the WCA are to promote education, networking and exchange of non-proprietary information; increase awareness of Northern California's vast wireless capabilities; and assist a broad spectrum of companies, including start-ups.  The WCA organizes monthly meetings with presentations on a wide spectrum of topics including the technical and marketing aspects of wireless products and services, regulatory issues, wireless standards and investor-driven wireless market analysis. The WCA is run by an all-volunteer Board of Directors.
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