WCA Smart Grid SIG presents: Demand Response in the Residential Market - Hype or Hope?

September 21st 2010 -- 3:30pm - 6:00pm
Registration starts 3:30pm, Networking from 6:00pm - 7:00pm
Venue: Palo Alto Research Center, Palo Alto CA

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Demand Response is one of the biggest payoffs in residential Smart Grid infrastructure, and companies are lining up to offer sensors, control systems, and services to help consumers take full advantage of intelligent energy systems. Yet, while the load-leveling model has been proven in the industrial and commercial markets, the model for residential consumers has yet to be proven. Can residential low-cost energy capacity through large-scale peak shaving and load smoothing become a reality or are we simply chasing a dream?

Join a distinguished panel of experts from Cisco, Lawrence Berkeley National Laboratory, EnerNOC, TURN, and Ecofactor as they explore the value proposition and engagement models for demand response in the residential market:

• How to establish a simple and compelling model that benefits the consumer while leveraging open standards?
• What lessons can be learned from the industrial/commercial markets to ensure uptake in the residential market and will a smart grid rollout require the use of a carrot, a stick or both?
• Who is watching out for consumers, particularly regarding security and privacy?
• What are the efficiency payoffs of and what is the realistic timeline for the implementation of large-scale residential demand response?
• Where are the most promising business growth opportunities?

Moderator:
-- Eric Wesoff, Senior Analyst, Greentech Media

Panelists:
-- Mary Ann Piette, Deputy Head of Building Technologies Dept., Lawrence Berkeley National Laboratory
-- Mark W. Toney PhD, Executive Director, TURN
-- Scott Hublou, SVP Products, Ecofactor
-- Jim Nichols, Enterprise Architect, EnerNOC
-- CPUC (TBA)

Please plan to join us on Tuesday September 21st for what promises to be an interesting and informative panel. Seating at this event is limited! Register now for this exciting event!

Early-bird Admission: $10 before 13-Sept-2010 Regular Admission: $20

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WCA LBS SIG presents: What's Hot About LBS?

October 8th 2010 @ CTIA
Registration included with CTIA admission.
Venue: Moscone Center West, San Francisco CA

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Location based services (LBS) is a hot area in wireless, with a myriad of applications across different markets. This session will cover how LBS is a shape shifter for both enterprise and consumers and cover trends beyond 2010.

Moderator:
-- Philip E. Hendrix Ph.D., Director, immr & Analyst, GigaOM

Panelists:
-- Ian Heidt, Director of Business Development, Qualcomm
-- Larry Magid, Technology Journalist, LarrysWorld.com
-- Eghosa Omoigui, Independent Venture Capitalist

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WCA Mobile SIG presents: Mobile Advertising - Strategies, Platforms and Opportunities

October 25th 2010 @ MobiCASE 2010
Venue: Biltmore Hotel, Santa Clara CA

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Mobile content providers are funded by the service providers, of course, but we are increasingly seeing new applications supported by direct sales and advertising. The billion-dollar market for mobile advertising is currently experiencing a CAGR exceeding 40%, with the result that the competition for place is intense throughout the food chain and those who invest in it. A panel of distinguished mavens discusses the winning and losing strategies that potential competitors would be wise to adopt.

This event is being held in conjunction with the MobiCASE 2010 Conference. Registration is being handled by ICST and the Conference organizers.

Please plan to join us on Monday October 25th at MobiCASE 2010 for what promises to be an interesting and informative panel. Seating at this event is limited! Register now for this exciting event! Please note that Early Registration ends September 25th.

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September 14th - 15th 2010

The Location Business Summit
Venue: Crowne Plaza, San Jose CA

The Location Business Summit USA is back for a second year, following the very successful Metaplaces last year and hot on the heels of our European event. The conference will be held on 14-15th September 2010 at the Crowne Plaza Hotel in San Jose, CA. The conference is quite simply THE key meeting place for all LBS professionals who are looking to find the best way to monetise their service and come to grips with key business models for the future.

The agenda will focus on key topics for the LBS Market such as:

• Optimising local search
• How Augmented Reality will change the LBS Space
• Location Based Advertising and Location Based Marketing
• Understanding proof of presence, check-ins, near-field Communication, and QR codes
• The importance and use of Context
• Handling Platform Fragmentation

The focus of the conference is on the business of making money and boosting the Location Based Services market so that companies can make the right decisions. Both last year’s US event and the European event saw an exciting line up of speakers for Oglivy, Nokia, Yahoo, Google, BBC, T-Mobile, Loopt, Mozzilla and many more. This year we already have some great speakers on board and more in the pipeline!

The WCA is sponsoring this summit and has arranged a special discount of $400 off the public rate! Register using this link and use code "WCA" to obtain your discount.

October 25th - 28th 2010

MobiCASE 2010 - The Second Annual International Conference on Mobile Computing, Applications, and Services
Venue: Biltmore Hotel & Suites, Santa Clara CA

The 2nd International ICST Conference on Mobile Computing, Application, and Services, provides great opportunities for researchers and practitioners from both the spheres of academia and industry to present and discuss their work on mobile applications and service provisioning.

Novel research findings will be presented in all areas of mobile applications, services, and systems research above the transport layer (i.e. above TCP/IP or equivalent), with an emphasis on complete end-to-end solutions and their components. The event will host co-located Workshops in the areas of MobiCloud, Mobile Security, and Mobile Software Engineering.

Keynote Speakers:
-- Philippe Lucas, Senior VP - Standards & Ecosystems Development, France Telecom Orange
-- Marc Davis, Partner Architect - Online Services Division, Microsoft
-- Arpit Joshipura, Vice-President of Strategy & Market Development - Office of CTO, Ericsson Silicon Valley

Please plan to join us on Monday October 25th at MobiCASE 2010 for what promises to be an interesting and informative panel. Seating at this event is limited! Register now for this exciting event! Please note that Early Registration ends September 25th.

Open call for papers
Open call for demos and posters
Workshop on Mobile Security: Open call for papers
Workshop on Mobile Software Engineering: Open call for papers

• If you're like to link the WCA event calendar via RSS or iCal, use the feeds from our Zvents group

• Academia admission policy: Faculty, staff and students with a valid ID card from colleges or universities will be admitted free to all regular 2010 WCA events! Simply present a valid campus ID at the registration desk. (This does not apply to events which don't offer a walk-in registration. Refer to the event details.)